Vape Business Ireland is Ireland’s largest vaping trade association, committed to an open debate about vaping products in Ireland.

We have formed this alliance to ensure that our sector, and the consumers we represent, are properly represented in the debate on the regulation of vaping products which must be balanced and evidence-based.

The manufacture, supply, distribution and sale of vaping products must be regulated in a responsible manner while upholding the principles of consumer choice for adults, particularly for adult smokers who wish to find an alternative to tobacco products. Our membership spans the vaping product supply chain from manufacture to sale.

We want to engage with the European Commission to ensure that regulatory and fiscal measures neither unduly restrict the development of this market nor create unfair competition between SMEs active in Ireland and those selling online to Irish consumers from other Member States.

Vaping products are not cigarettes. Vaping products do not contain tobacco and do not burn any organic material.

Vaping products are a reality in Ireland – estimates suggest the number of regular vaping product users currently in Ireland to be in the region of 100,000 -150,000 (Healthy Ireland Survey). Independent academic research has shown vaping products are primarily used as an alternative to smoking. The Healthy Ireland Survey of 2016 showed that 99% of people who use vaping products are former smokers. It also shows just 0.1% of never smokers use vaping products.

The vaping products market is an evolving market and as such regulation should remain fit for purpose as the market develops. Vaping products are adequately taxed as a consumer good and should not be taxed as tobacco products. The Tax Strategy Group recognised this in July 2017, as ‘many sources consider e-cigarettes to be a cessation tool’ and that ‘there are risks associated with moving ahead without a harmonised approach [across EU Member States]’. Vaping is second only to Varenicline in cost-effectiveness for smokers looking for an alternative to smoking.

Vaping products are a product of choice for adults – and should never be sold to minors. Therefore marketing and advertising of vaping products should be socially responsible and only sold to adults. There is no evidence to suggest that vaping products are leading to young people smoking. A 2017 study entitled ‘Young People’s Use of E-Cigarettes in the U.K.’ carried out five large-scale surveys involving 60,000 11-16 year olds. The study found that:

  1. Regular use of vaping products amongst all young people was 3% or less.
  2. Among young people who smoke regularly, use of vaping products ranged from 7% – 38%.
  3. Among those who have never smoked, regular use of vaping products was negligible – between 0.1% – 0.5%.
We wish to see the regulation of vaping products in Ireland being evidenced-based and consumer focused in a way which provides consumer choice to well-regulated products. In that regard, we are calling on Government to deliver effective, evidence-based and balanced regulation of vaping products. We believe that vaping products must be regulated in a responsible manner while upholding the principles of consumer choice for adults, particularly for adult smokers who wish to find an alternative to tobacco products.

FAQs

What is Vape Business Ireland (VBI)?
Vape Business Ireland is a business alliance committed to an open debate about vaping products in Ireland. We have formed this alliance to ensure that our sector and the consumers we represent, are properly represented in the debate. We favour effective, evidence-based and balanced regulation by the Government of vaping products. The manufacture, supply, distribution and sale of vaping products must be regulated in a responsible manner while upholding the principles of consumer choice for adults, particularly for adult smokers who wish to find an alternative to tobacco products.
Who are members of VBI?
Our current members are Ampersand, Convenience Stores & Newsagents Association (CSNA), Gamucci, Hale Vaping, John Player, Madvapes, Multicig, National Federation of Retail Newsagents (NFRN), Nerudia, Nicopure Labs, Philip Morris International, PJ Carroll, Rejuice, Eliquid Brands, Solv-X Products Limited, The eCig Store and Primeline. Brands include: Aqua Vape, blu, Gamucci, Hale Vaping, NEXVAP, NicoLites, Cirro and Ten Motives.
Why was the alliance set up?
The Irish Government has committed to the implementation of the Tobacco Products Directive II (TPD) which came into effect from 20 May 2016. In addition, the Advertising Standards Authority for Ireland are set to publish the review Code. We, as representatives of the sector, look to ensure we are properly consulted with respect to the regulation of vaping products. Vaping products are not cigarettes and do not contain tobacco. VBI aims seeks to work together with the Irish government and other stakeholders to ensure that policy, regulation and taxation applicable to vaping products recognise this. The implementation of the TPDII in Ireland, in as far as that implementation relates to vaping products, must maintain the balance achieved by the Directive and should not go beyond the restrictions set down in the Directive which already address consumer quality and safety issues.
What product category do you represent?
Vaping products do not contain tobacco and are not cigarettes. Therefore, we are advocating for policy and regulation for this consumer product to seek to distinguish that. The manufacture, supply and distribution and sale of vaping products must be regulated in a responsible manner while upholding the principles of consumer choice for adults.
What is new about this product?
Vaping products are a stand-alone category comprising different types of devices; from battery operated devices with either built in (single use) or replaceable cartridges to hold the liquid to be vapourized and inhaled, to pen style devices with refillable tanks that are refilled with separate bottles of the liquid. Vaping products have a heating element that atomizes the liquid solution also known as e-liquid. These products may or may not contain nicotine.
What is the difference between vaping products and smoking?
Vaping products are nicotine and non-nicotine delivery systems that do not contain tobacco, where a liquid is delivered orally to the user in the form of vapour rather than in the form of smoke. Vaping products are not cigarettes as they do not contain tobacco.
How many adult vapers are there in Ireland?
Vaping has reached an all-time high in popularity in Ireland. According to the Department of Health’s Healthy Ireland Survey (October 2016), there is between 100,000-150,000 adult vapers in Ireland, with 99.9% of them being ex-smokers.
  • We estimate that the vaping sector already employs about 300 people directly in Ireland, with many more indirectly employed (retailers etc.). We are keen to ensure that regulatory measures – such as a licensing system linked to a fee – neither unduly restricts the development of this market nor creates unfair competition between SMEs active in Ireland in this sector and those selling online to Irish consumers from other jurisdictions.

Membership of Vape Business Ireland is open to commercial entities with an interest in the vaping sector in the Republic of Ireland. Membership is conditional upon provision of requested documentation relating to the applicant and to approval by the other members of the association.

Our current members are Ampersand, Convenience Stores & Newsagents Association (CSNA), Gamucci, Hale Vaping, John Player, Madvapes, Multicig, National Federation of Retail Newsagents (NFRN), Nerudia, Nicopure Labs, Philip Morris International, PJ Carroll, Rejuice, Eliquid Brands, Solv-X Products Limited, The eCig Store and Primeline.

Brands include: Aqua Vape, blu, Gamucci, Hale Vaping, NEXVAP, NicoLites, Cirro and Ten Motives.
If you are interested in becoming a member, email us: info@vapebusinessireland.ie

Our Call to Action


The Government has an ambitious plan for a Tobacco Free Ireland by 2025. The target is to have only 5% smoking prevalence in Ireland but there are currently 830,000 (18%) Irish smokers, despite efforts made by the Department of Health in this regard. Vaping has the potential to play its part in moving that remaining 13%.

Smokers need to have all of the information on alternatives to smoking available to them, and information on vaping should be published by the Department of Health and the HSE on Quit.ie. If the Department of Health doesn’t endorse vaping – as has been done by so many of their international counterparts – Tobacco Free Ireland will not be realised by 2025.

Vape Business Ireland.

If you need to get in touch with us please see our details below or click on the email address to send us a message.

  • Hale
  • Aqua
  • Nicolites
  • gamucci
  • 10Motives
  • cirro