What is Vape Business Ireland (VBI)?
Vape Business Ireland is a business alliance committed to an open debate about vaping products in Ireland. We have formed this alliance to ensure that our sector and the consumers we represent, are properly represented in the debate.
We favour effective, evidence-based and balanced regulation by the Government of vaping products. The manufacture, supply, distribution and sale of vaping products must be regulated in a responsible manner while upholding the principles of consumer choice for adults, particularly for adult smokers who wish to find an alternative to tobacco products.
Who are members of VBI?
Our current members are Ampersand, Convenience Stores & Newsagents Association (CSNA), Gamucci, Hale Vaping, John Player, National Federation of Retail Newsagents (NFRN), Nicopure, Nerudia, Madvapes, NEXVAP and Philip Morris International, PJ Carroll, Rejuice and Solv-X Products Limited. Brands include: blu, Gamucci, Hale Vaping, LiquaLites, NEXVAP and NicoLites.
Why was the alliance set up?
The Irish Government has committed to the implementation of the Tobacco Products Directive II (TPD) which came into effect from 20 May 2016. In addition, the Advertising Standards Authority for Ireland are set to publish the review Code. We, as representatives of the sector, look to ensure we are properly consulted with respect to the regulation of vaping products.
Vaping products are not cigarettes and do not contain tobacco. VBI aims seeks to work together with the Irish government and other stakeholders to ensure that policy, regulation and taxation applicable to vaping products recognise this. The implementation of the TPDII in Ireland, in as far as that implementation relates to vaping products, must maintain the balance achieved by the Directive and should not go beyond the restrictions set down in the Directive which already address consumer quality and safety issues.
What are VBI’s aims?
We wish to see the regulation of vaping products in Ireland being evidenced-based and consumer focused in a way which provides consumer choice to well-regulated products.
In that regard, we will be calling on Government to deliver effective, evidence-based and balanced regulation of vaping products. We also believe that vaping products must be regulated in a responsible manner while upholding the principles of consumer choice for adults, particularly for adult smokers who wish to find an alternative to tobacco products.
This can be achieved by applying five well-known regulatory key principles, namely:
Regulators should intervene only when necessary. Regulation should be appropriate to the risk posed by vaping products, and costs identified and minimised.
Regulators should be able to justify decisions made with respect to the regulation of vaping products and should be subject to public scrutiny.
Government rules and standards relating to vaping products must be joined up and implemented fairly.
Regulators should be open in decision-making (including setting legislation).
Regulation should be focused on the problem and minimise side effects.
What product category do you represent?
Vaping products do not contain tobacco and are not cigarettes. Therefore, we are advocating for policy and regulation for this consumer product to seek to distinguish that. The manufacture, supply and distribution and sale of vaping products must be regulated in a responsible manner while upholding the principles of consumer choice for adults.
What is new about this product?
Vaping products are a stand-alone category comprising different types of devices; from battery operated devices with either built in (single use) or replaceable cartridges to hold the liquid to be vapourized and inhaled, to pen style devices with refillable tanks that are refilled with separate bottles of the liquid. Vaping products have a heating element that atomizes the liquid solution also known as e-liquid. These products may or may not contain nicotine.
What is the difference between vaping products and smoking?
Vaping products are nicotine and non-nicotine delivery systems that do not contain tobacco, where a liquid is delivered orally to the user in the form of vapour rather than in the form of smoke. Vaping products are not cigarettes as they do not contain tobacco.
How many adult vapers are there in Ireland?
Vaping has reached an all-time high in popularity in Ireland. According to the Department of Health’s Healthy Ireland Survey (October 2016), there is between 100,000-150,000 adult vapers in Ireland, with 99.9% of them being ex-smokers.