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We favour effective, evidence-based and balanced regulation by the Government of vaping products. The manufacture, supply, distribution and sale of vaping products must be regulated in a responsible manner while upholding the principles of consumer choice for adults

Vaping products are not cigarettes

Vaping products do not contain tobacco

Vaping products are for adults, not minors

Vaping products are an alternative to smoking

Regulation should remain fit for purpose

Vaping products are a reality in Ireland

Latest Updates

Irish consumers continue to embrace vaping as a means to moving away from smoking

Minister Catherine Byrne launched the third annual Healthy Ireland survey of almost 7,500 people over the age of 15 and living in Ireland   The survey gives an up-to-date picture of the health of the nation and reports on many lifestyle behaviours such as smoking, alcohol consumption, physical activity, diet and mental health. Vape Business Ireland, Ireland’s largest vaping trade association, welcome the findings which show an increase in those using vaping as a method to successfully quit smoking.  In 2016, 32% of Irish people successfully used vaping products to quit smoking, increasing to 37% in this year’s survey.  Director of VBI Michael Kenneally commented, “Year on year the Department of Health’s survey shows an increase in the use of vaping amongst those looking for an alternative to smoking.  It is evident that these products, which are 95% less harmful than smoking, can be as effective as other tobacco-free alternatives on the market.” The survey also finds that the proportion of the population that smoke has decreased from 23% in 2016 to 22% in 2016 and there is an increase in users of vaping products from 3% in 2016 to 4% in 2017.  Michael continued “For the third year in a row, the survey finds that 99% of users of vaping products are ex-smokers which banishes the myth that these consumer electronic products are a gateway to smoking.  Consumers have the right to be informed of all their options. Therefore we are again calling on the Department of Health and HSE to provide adults looking for an alternative to smoking with factual and clear information on all alternatives to... read more

Vape Business Ireland call on HSE to follow footsteps of England’s Stoptober campaign and provide information on vaping on

  Vaping will be included in the upcoming Stoptober campaign in England for the first time, after e-cigarettes proved to be the most popular option for smokers looking for an alternative to tobacco during tool in last year’s campaign.  In light of this important decision, Vape Business Ireland (VBI) is again encouraging the HSE to provide Irish consumers with factual information on vaping on their website. Currently does not provide any information on vaping products such as how to use them, descriptions of the different products and links to research.   VBI spokesperson Michael Kenneally said: “We are not looking for a commercial endorsement here. The fact is that there are around 150,000 people using vaping products in Ireland and 99% of them are ex-smokers. There needs to be information about vaping made available for more people who want an alternative to smoking.”   A report into smoking cessation released by the Health Information and Quality Authority (HIQA) earlier this year acknowledged that 29% of adult Irish smokers who successfully quit smoking used vaping to do so, falling to 18% for nicotine replacement therapies such as gums and patches. Considering these statistics, VBI is encouraging the HSE to follow in the UK’s footsteps and ensure that all Irish smokers have information made available to them on all viable alternatives to smoking, including... read more

VBI welcome Tax Strategy Group paper which does not recommend excise on vaping products

Vape Business Ireland (VBI) welcome the recommendation by the Tax Strategy Group (TSG) in their ‘General Excise Paper – Tobacco Products Tax, Alcohol Products Tax and  Betting Duty’ not to impose excise on vaping products at this time.  The TSG recognise that ‘many sources consider e-cigarettes to be a cessation tool’ and that ‘there are risks associated with moving ahead without a harmonised approach [across EU Member States]’. Its confirmation that these products are adequately taxed as a consumer good should prompt other Government departments to open up and discuss vaping as a growing and innovative sector. VBI Director Michael Kenneally commented: “Today’s decision is an important step in Government understanding of vaping and why it has a major role to play in becoming an alternative to smoking. Vaping products are consumer goods where VAT has already been paid.  They do not contain tobacco, and the Department of Health found that 99% of users are current or former tobacco smokers that have used vaping to quit smoking, while this year’s HIQA report on cessation shows that an impressive 29% of adults trying to stop smoking are using vaping as a means to do so. It is important we support those looking for an alternative to smoking and are happy that the TSG recognise taxing such products ‘could in turn undermine the broader public health objective of reducing tobacco consumption.’” Mr Kenneally also hopes that today’s decision is a watershed in the Government’s approach to vaping: “This is a progressive step, just weeks after the British Department of Health published an innovative report on creating a smoke-free generation, including vaping... read more